(“Playtech” or the “Company”)
Playtech expands Casual Games Division
to capitalize on IP-based games
Leader in online gaming software adds weight to casual games business with award-winning game publisher Funtactix
London: May 26th 2016 – Playtech, the world’s leading Omni-channel gaming software and services provider, has unveiled a comprehensive strategic plan to significantly increase its market share of the IP-based casual games market.
This initiative follows the completion of the acquisition of Funtactix, an award-winning publisher of film and television-based games.
Funtactix has built a reputation in Hollywood and with gamers for delivering authentic casual game experiences based on the most popular entertainment franchises including The Hunger Games, Mission: Impossible, Power Rangers and Rocky.
The completion of the acquisition forms a central pillar of Playtech’s long-term casual games strategy. This began with the creation of world-class development studio Plamee in 2014 and continued with the acquisition of Game Maker: StudioTM developer, Yoyo Games, last year.
Funtactix was founded in 2006 and has led the rebirth of movie-based gaming across casual platforms. With the announcement and launch of the FTX Games publishing division last year, Funtactix expanded its capabilities to publish multiple major games and fulfill its goal of uniting world-class developers with best-in-class entertainment properties.
Funtactix is comprised of industry veterans with experience of launching dozens of successful titles for many of the leading publishers in the games industry including Microsoft, Sony, Ubisoft, and LucasArts and the biggest names in entertainment including MGM and WME.
As part of Playtech the Funtactix team will continue to facilitate partnerships with leading entertainment property owners as well as publish in-house and externally developed titles under the FTX Games publishing division. The Funtactix team remains focused on building FTX Games as a world-leading publisher of IP-based games, backed by Playtech’s extensive internal game development resources.
Additional details of development projects as part of this collaboration will be forthcoming in future announcements linked to individual titles.
Shimon Akad, COO, Playtech, said: “The Playtech casual games division has a clear strategy and direction and we’re very confident it will continue to go from strength-to-strength.
“The acquisition of Funtactix, in addition to Plamee and YoYo Games, enables us to offer a complete suite of content and software to players, designers and third parties including some of the largest studios and brands in the world.”
– Ends –
Playtech is the gaming and financial trading industry’s leading Omni-Channel software, systems and services supplier with more than 130 licensees in 20 countries.
Playtech is the pioneer of Omni-Channel gaming and, through the company’s Playtech ONE brand, offers operators and their customers, a seamless, anytime, anywhere experience across any product, any channel (online, mobile, retail) and any device using a single account and single wallet.
Its leading product portfolio spans across gaming and financial trading and includes casino, bingo, poker, sports betting, live, mobile and social/casual gaming, fixed odds games and online CFDs and binary options.
Licensees include the world’s leading online, retail and mobile operators, land-based casino groups, government sponsored entities such as lotteries, and new entrants opening operations in newly-regulated markets.
Founded in 1999 and listed on the main market of the London stock exchange, Playtech has more than 4,500 employees in 13 countries and a market capitalisation of £2.5 billion.
About FTX Games
FTX Games is the only independent publisher focused exclusively on building free-to-play games for major box-office films and TV shows. The team has decades of combined experience in building, marketing, licensing, and managing IP-based games across a wide range of platforms. The FTX formula of best-in-class entertainment properties with world-class development has led to a string of successes, garnering industry recognition and praise from fans. The company’s games have rallied tens of millions of players on mobile and social platforms like iOS, Android and Facebook. FTX Games is a division of Playtech PLC. For more information, please visit www.FTXGames.com.